I am knocking down things on my bucket list, for the first time ever I stood in line for a 
grand opening of a new store, Riley Rose at my local mall. Quite frankly, I need a do-over as there was no one in line an hour before the opening. So I kinda feel cheated out of the true experience, on the bright side I knew for sure that I would get all the freebie samples they had available. 🙂
So what in the heck is a Riley Rose in the first place? A new beauty concept store spawned by the mass-fast fashion producer fondly known as Forever 21. On Saturday, Dec 9th at Mayfair Mall and several other malls across the country debuted Riley Rose stores.
Am sure you’re asking yourself, what’s so special about this Riley Rose place? Well…I will say that it is the most Instagram friendly store I’ve ever been to. The merchandise is perfectly set and the lighting is beautiful. Its full of clean white fixtures and millennial pink walls. An added bonus is that you can try any of the makeup or beauty products that you want and can real-time Instagram your shopping session. As there are several ipads around the store ready to capture your best selfie.
I believe the biggest draw for me is that there are tons of new-to-me beauty brands and Korean beauty products. As well as some brands that I was surprised to find in-store like Sigma brushes, bh Cosmetics, and Gerard Cosmetics. Basically, all of the brands that you normally could only order online are now available in a store near you. An added bonus for me is that they are open to suggestions of new beauty brands you would like to see Riley Rose carry in-store. I suggested Glossier, Colourpop, and Deciem: The Abnormal Beauty company.
What beauty brands would you like to see carried?
Overall, I would give the store a B+ rating. Visually the store is extremely pleasing to the eye. There is a great assortment of products from make-up, skincare, hair products, home decor, and gifts. Definitely, believe this a store you will want to shop during the holiday season or anytime you want to pick-up a cute gift for someone. Where I can feel they can improve and stand out amongst the Sephoras and Ultas of the world by carrying more makeup that is inclusive of all skin colors and secondly, creates space for Women-owned and Minority-owned beauty brands a chance to live in brick-and-mortar stores.
If you live the Milwaukee County area and love makeup or beauty products, I highly suggest that you visit the Riley Rose location in the Mayfair Mall near the Boston Store end of the mall.
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